Wednesday, October 18, 2006

Siyaram’s to launch new Ready-to-wear brand

The Economic Times reports that textile company Siyaram’s will be bringing out a new ready-to-wear (RTW)brand under the name Siyaram’s MSD, the initials stand for Monday to Sunday Dressing but also are the same as the new brand ambassador cricketor Mahendra Singh Dhoni, whose initials also match the brand’s name.

Ramesh Poddar, managing director of Siyaram’s said the target audience of the brand would be 20-35 years old. The brand will consist of formals, semi-formals, casuals as well as club and party wear. The company has decided to launch these products as the fabric market is growing at only 2-3%, while the RTW market is growing at 10-12%.

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