Wednesday, October 18, 2006

Pre-Diwali consumer durable sales subdued

The Economic Times reports that Consumer durable sales in the pre Diwali season are not up to par this year. Most retailers and manufacturers rely heavily on the sales during this period to carry them through the year and with only 4 days left; there is no coherent picture of upward sales as yet as sales in different product categories have varied sales.

LG saw almost a 100% spike in sales in June due to the World Cup and a modest 20% increase during Onam-Durga Puja celebrations. Onida on the other hand, did not see higher sales in the festival period. Samsung reports that LCD TVs have seen a 930% growth over last year and other categories such as plasma TVs and frost free refrigerators are also doing well.

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