Future Group pushing top in-house brands to a national level

The Future Group (formerly known as Pantaloon) is planning to give a national level push to its top in-house brands such as John Miller and Bare and retail them in independent exclusive stores. The company has already identified 7 high performing labels that can be branded exclusively. Besides John Miller and Bare, the other brands are Rig, Ajile, DJMC, Knighthood and Pink & Blue.

According Kishore Biyani MD of Future Group,

“While plans to take some of these high-selling private labels national through separate format stores of 1,500-2,000 square feet have already been finalised, we are toying with the possibility of hiving off these brands into a separate division or a company.”

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