Monday, September 25, 2006

Ensuring long shelf life

The Economic Times reports:

As long as SMEs (Small and Medium Enterprises) look towards retail chains as partners rather than customers, they will ensure their success. SMEs provide a wide range of services and products to the retail industry, such as garments, shoes, food products, furniture, local art etc.

As the number of supermarkets and hypermarkets increase, so will the number of vendors supplying products to them. According to Dharmender Jain, CFO of HyperCITY, “We have 450-500 SME vendors. The numbers have risen over the last 5-6 months. Many new vendors are approaching us with their products.”

SMEs have a distinct advantage when it comes to providing items with local customizations and flavors that large manufactures are not able to produce. To be a successful, a SME must use technology to connect with the retailers, and be aware of changes in packaging.

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