Tuesday, September 19, 2006

Coupon keychain

Superb article in Fortune Small Business about how coupons are going to get high-tech. A company in Los Angeles has created a way so you can use those coupons and best of all its a winning situation for both customers and retailers as customers end up spending more money when they use more coupons.
Fewer than 1% of coupons ever get redeemed, according to coupon-processing firm CMS. Vijay Chetty and Fred Paul, co-founders of ScanAps in Los Angeles, think they've figured out how to change that - and save manufacturers and grocers money and time. ScanAps makes a USB scanner that fits on a keychain and lets shoppers scan paper-coupon bar codes at home and download them in the store.
Read the full article here.

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