Wednesday, September 27, 2006

The blurry line

Hesh Reinfeld writes about how easy it is to stretch the truth online. Read the article in Marketing here.
I don't own a Blackberry. But my clients don't know that. They're impressed when they receive an email from me with the tag line: Sent from my BlackBerry wireless handheld. It shows that I'm available 24/7 and always responsive to their every need.

Am I lying? Literally, yes. However, in the world of business we are always stretching the truth to impress our customers. We want to give them a sense that we're successful, and never let them know that they're the first serious prospect we've had in a month.

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