All about affiliate marketing

Affiliate Marketing has a real buzz around it these days. Almost all bloggers seem to be getting involved in it at some level or the other. Basically, affiliate marketing is a system of increasing sales or leads through an online medium, where a company will pay its publishers, ie. affiliates based either on Cost per Sale (CPS) or Cost per Lead (CPL). Apogee Search has a great resource of information on affiliate management, technical terms and definitions and setting up an affiliate network.