Thursday, September 28, 2006

Plus size fashion becoming acceptable in India

The Economic Times writes about plus size western wear becoming acceptable in India due to the number of fashion conscious customers increasing. With around 30% of the country’s population considered overweight, the trend of plus size specialty stores is expected to follow. Rucheera Gumber, fashion analyst at KSA Technopak, says that the market for such clothes was non-existent five year ago.

Delhi based Revolution started operations in 2001 to sell western style clothing to women who might have no problem finding traditional Indian clothing due to the abundance of tailors. Westside has its own plus size clothing line for women called Gia and Pantaloon’s plus size line is ALL (which stands for A little larger), specialty store Mustard has a boutique in Bangalore and Hyderabad.

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