the power of word of mouth publicity

And so on it goes, that endless search for the perfect cure all, the one thing that will make you all aglow, that will transform you and make you popular. That's what it's all about right...popularity and the ability to fit in effortlessly. So whether it's something like tazorac that makes the difference or something more natural or organic, is not the issue, it's the end result that makes all the difference. And that's how word of mouth publicity works so well in these kind of segments.