on brand names

There are some really interesting brand names these days, much more than earlier names which were quite straightforward and direct. I wonder how a cigar brand came to be known as Rocky Patel, and I wonder if most people know where the name is actually from. Maybe it's because of the internet that people are using more global names that appeal to a wider audience or maybe it just sounds a bit exotic, what ever the reason, it's a lot harder to figure out where a brand is from just based on it's name anymore.