Targeting the baby boomer generation

I've written about all sorts of interesting things on this blog, but never before have I written about something like this. In fact, I didn't even know they existed, but apparently a bath lift like this is in great with aging Baby Boomers. From a retail standpoint, all products and services targeted at this age group of consumers, especially things that make their life more comfortable, are sure to be a hit. This segment of consumers are very independent and active, and would want to continue being such, so these products will come in handy. I love writing about new stuff and trends, and this has been an interesting find, even though it's not brand new.