Exclusive or generic?

When I worked with one of the leading retailers for my internship, the busiest section of the store invariably used to be the kids bedding section, especially the brands that were exclusively made for the store such as Laurens Linens. With department stores across the country carrying the same lines everywhere, what the consumers really wanted was some exclusivity and so this section was always buzzing. If you want to know what's going on in consumer's minds, it's as easy as watching shoppers in stores.