Bharti Retail ad account goes to JWT

Bharti Retail has decided to go with JWT for its advertising account which is worth Rs. 50 crore. There has been intense competition for the account ever since the company announced its plans to entering retail. Advertising companies such as Lowe, O&M, Leo Burnett and McCann-Erickson have all been trying to win the account. JWT will also be responsible for building the Bharti brand as well as store design, besides taking care of the advertising.