Provogue to launch 20 Promart stores

Value or discount retail is one of the hottest segments of the retail industry and its no wonder that retailers are rapidly expanding this segment of stores. Provogue India Ltd. announced that it will be opening 20 Promart stores in the next three years. Promart is the discount priced retail chain of department stores owned by Provogue, where the merchandise will sell for 30-35% less than regular prices. The first of these stores was launched last week in Ahmedabad. The product mix will be 85% apparel and the balance non-apparel merchandise.