Levi Strauss Signature keen to be a hypermarket brand

Levi Strauss youth jeanswear brand Signature is keen on the hypermarket segment and has been talking with Bharti-Wal-Mart, Reliance and Birla Retail for space in their hypermarkets. The Signature brand has affordable clothes in the range of Rs 600-900 and is currently available at 14 Big Bazaar stores. According to ATP Ramani, Business Head for Levi Strauss Signature, the company is very optimistic on the potential of business in hypermarkets and plan to operate at the upper end of this segment.