Women’s wear segment experiencing rush

With the number of working women increasing, retailers who are selling ready-to-wear garments, especially western wear garments are seeing a rapid growth. Interestingly the growth is mostly for some of the smaller retailers such as W and Bizarre. W announced that it would be investing between Rs 300,000-500,000 per store to increase it’s total number of stores from 130 to 500 over the next four years. New stores would cover standalone stores, multi-branded outlets as well as department stores. Bizarre is targeting smaller tier II and III cities such as Agra and Chandigarh with its western wear and will be opening 6 stores this year and another 20 stores at a later stage.