"Office Ladies" of China are the perfect consumers

Marketers are targeting a segment called the “Office Ladies” in China, women who are young, unmarried and with a good income, most of it disposable which they relish spending on shopping and traveling. Retail is booming in China brought on by such consumers who are happy to finally be able to spend their money on fashionable western brands such as Zara. The Office Ladies trend started in Japan in the 1980s, has been seen in other Asian countries, and is now making it’s appearance in China.