Discount malls everywhere you look

Retailers and real estate developers in India are fascinated by the concept of discount malls, where branded goods are sold at 30-40% lower than the MRP. There an an estimated 50 discount malls coming up in the next two years, such as the Orchard Road Mall, which is being developed by Royal Palms, and will have major brand names such as Calvin Klein, Louis Phillipe, Adidas, Nike and many more. Real estate developer Akruti Nirman is also creating discount malls not only in Mumbai’s suburbs but also in tier II and III towns as well.