Shoppers’ Stop to have Build-A-Bear at its stores

This is great news for the retail sector. One of the most popular concepts of the US market, the Build-A-Bear workshop for kids will be soon opening in India. Shoppers’ Stop CEO Govind Shrikhande made the announcement on the upcoming launch of the interactive children's workshop Build-A-Bear in it’s stores. Build-A-Bear will only be available at shop-in-shop Shoppers’ Stop stores initially and will be available at standalone Shoppers' Stop stores at a later time. Build-A-Bear has made a non-exclusive tie up for a duration of three years with the Murjani Group which has brought the Build-A-Bear brand to India.