Godrej plans to open boutique stores

The Godrej Group plans to launch specialty stores in four categories: home appliances, home furniture, office furniture and non-apparel lifestyle products. These new speciality stores will be operated under its flagship brand Godrej & Boyce Manufacturing Co. The first 20 of the new stores are to be opened by 2010 in major cities such as Mumbai, Kolkata, Delhi, Chennai, Bangalore, Pune, Ahmedabad and Hyderabad. Godrej plans to keep the identity and branding of it’s Godrej Lifespace stores which incidentally is also run by Godrej & Boyce as separate from these stores.