Gitanjali Gems expanding to lifestyle segment

The Gitanjali Group, one of the country's leading diamond and jewelry manufacturer and retailer, said that it will be entering the lifestyle segment. The company will be setting up malls that focus on the luxury aspect. The company’s fpremier brand Gitanjali Gems, is one of the leading retailers of DTC diamonds and has several brands including Nakshatra, Asmi, Gili, D’Damas, Collection g, Gold Expression and Vivaha Gold in its kitty.