Customizing sites to your preferences

Another great user friendly idea created by technology. The concept that customers can personalize websites they frequent so they can take up from where they left off is picking up again. DueMaternity.com, a San Francisco based store is testing the system out as yet, gathering data, page registrations, asking online customers to register with their details that can be tailored to offer them specific offers etc at present. Using this tool, customers will be able to return to a page with their preferences and shopping cart items, so they don't have to start their search again.

“At the end of the day, it’s very rudimentary,” says Lauren Freedman, president of the research and consulting firm. “E-commerce is all about prioritization. E-retailers have a lot to do and site personalization has not risen to the top,” she says.