Kishore Biyani speaks about retail in India at lecture

The Hindu Business Line reports that at the 26th Annual Ayaz Peerbhoy Memorial Lecture, Kishore Biyani CEO of Future Group spoke about retail in real terms and emphasized that “Retail is not rocket science, its just buying from someone and selling it to someone.” Just like his brands and stores, Kishore Biyani spoke directly and was clear-cut in his view on retail. He dwelt on the role of design in coming up with solutions instead of only relying on case studies. The Future Group has it own design firm Idiom, was has created 26 concepts of which 24 were implemented and have received positve responses. The most prominent of the marketing concepts was of the three-day sale called ‘Sabse Sastha Din’ that was held around Republic Day 2005. The sale was a roaring success and in its first year, the company made Rs 125 crore of sales and had 60 lakh visitors.