Kewal Kiran to open lifestyle chain store

Kewal Kiran Clothing (KKC) announced that it will be setting up four department stores by 2008 end, the first of which will be located in a suburb of Mumbai, in Kandivili. Each store will require an investment of Rs 5-6 crore. KKC manufactures the brands Killer, Lawman, Easies and Integriti, and the new stores will keep these brands and other newer private label brands that are yet to be launched.

Private labels are really increasing in popularity with retailers as with these brands, the retailers have greater control over pricing, merchandising, quality and promotions. Consumers too have become more accepting of private labels and we are sure to see many more new brands launched in this format.