Gap to close Forth & Towne stores

After an 18 month pilot project, Gap has announced that it will be closing all nineteen of its Forth & Towne stores. The closing of the stores will affect approximately 550 employees. Gap has been struggling for several years now, trying to find the right mix of merchandise as well as customers, while rival companies such as H&M and Zara have been hitting the right note in merchandise, product mix and brand buzz.