Dollar stores rise in demand

Quite interestingly, the concept of dollar stores has really caught the fancy of consumers who are flocking to stores to buy branded food, healthcare products and glassware. The dollar stores in India, price all items at Rs 99 ($2) instead of the requisite $1, but the 'dollar store' name has stuck, not only for the price but also as it immediately connects conusmer to foreign products, which is a greater pull than the price. Several American companies such as Dollar General, Dollar King, 99 Cents and Family Dollar are making plans to come to India.