Connecting buyers and sellers

The International Herald Tribune writes about a new company called OpenAd and a new way to do business. While its not an advertising agency per se, it has access to about 7,000 creative agents across the world in 116 countries who do freelance work for this virtual agency. At OpenAd, advertisers can post 'briefs' giving descriptions on potential assignments for which marketers are charged anywhere between $3,000-$100,000. With its reach, OpenAd can connect advertisers with talented creative people from across the world, giving them a wide base to work with.

"We're basically doing for advertising what Amazon did for books, what iTunes did for music," said Katarina Skoberne, a co-founder and partner.