Pantaloon launches its e-retailing portal

Business Standard reprots that Pantaloon Retail India Ltd (PRIL)’s subsidiary Future Bazaar India Ltd, launched its virtual retail venture, futurebazaar.com. The e-tailing site will offer a wide range of apparel, books, electronics, home décor, kitchen appliances, mobile phones, watches and other accessories all available with the manufacturer’s guarantee and home delivery.

According to Sankarson Banerjee, chief executive officer of Future Bazaar, "Leveraging the tried and tested 'brick and click' strategy, futurebazaar.com is the only e-commerce portal with a strong offline presence, quite different from the current e-commerce players who have adopted a 'marketplace' model. Backed by our end-to-end supply chain and the ability to source nearly a million products, our economy of scale gives the customers the lowest prices."