Nothing 'Fresh' about this

Coincidence or not, several prominent food retailers are using the name 'Fresh' and vibrant reds and greens as store colors, a name and color scheme first used by Reliance Fresh. Other companies that are also using the name are Heritage Foods,which has named its stores Fresh@, with the name of the located added in and ITC has called its food venture Choupal Fresh. Subhiksha uses the red and green very prominently in its logo and signs but does not have the word Fresh in it.