New ad system at Yahoo! almost complete
The much anticipated new advertising system at Yahoo! is almost complete and according to first reports at LA Times, investors were happy with the results, causing the company's shares to increase by more than 5%. This new ad system will help Yahoo! compete more effectively with Google.
Sunnyvale, Calif.-based Yahoo has undergone growing pains recently, including a major shuffle of top executives in December, as it tries to keep pace with Google and fight off Web upstarts such as MySpace.
...investors were more interested in a progress report on the much-anticipated search advertising system, known as Project Panama. Yahoo didn't disappoint. After shocking Wall Street in July with a three-month delay,
Chief Executive Terry Semel on Tuesday said Yahoo would begin ranking all search-related ads using the Panama technology Feb. 5, a few weeks earlier than
previously anticipated.
The new system promises to deliver more targeted ads with search results, an area in which Google's technology holds a big edge. That's significant because advertisers don't pay unless their ads get clicked on. Yahoo expects Panama to begin boosting its profit in the second quarter.
Sunnyvale, Calif.-based Yahoo has undergone growing pains recently, including a major shuffle of top executives in December, as it tries to keep pace with Google and fight off Web upstarts such as MySpace.
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