Local brands gear up to challenge malls in Agra

This was an interesting news item to write about. Business Standard reports that with the increasing popularity of the new malls in Agra, local brands and shop owners are gearing up to acquire space in malls to compete on a level footing. One of the largest family run garment chains in the area, the Bachoomal Group is one such company that is already opened in several malls and will be increasing its stores in new malls too.

While the Bachoomal Group is planning to introduce a large variety of consumer products apart from garments through the “Bachoomal Departmental Store”, Dawar shoes will be cashing in on the low-cost reliability of the Agra footwear which it will present as a marketing strategy to counter the multinational brands.