Future Group switches account to Starcom

The Economic Times reports that the Future Group has switched its media agency and has selected Starcom to handle its account which is around Rs. 200-250 crore and is said to be one of the largest accounts in the past five years. The company was earlier with Carat for the past two years. As Pantaloon expands across all formats and is rapidly increasing its sq ft space from 4 million sq ft to 30 million sq ft, the company is also looking for creative agencies. At present the company uses Mudra for its value retail segment and Percept for its lifestyle retail segment.