Tanishq to open in the US

Business Standard reports that Titan Industries jewelry brand Tanishq announced that it will be launching in the US market by next Christmas. Initially the company will be going through a franchisee model, to gauge on how the brand will be accepted in the US market. Tanishq sees a huge potential in the US due to the large number of people of Indian origin settled there. Besides targeting the Indian customer, Tanishq is considering attracting the average American consumer also. A company spokesperson said that,

“We can’t ignore the general American consumer. We are figuring out details and the strategy will be firmed up in the next two months.”