Traditional channels still a draw for major retailers

The Economic Times reports that even though malls, supermarkets and hypermarkets are the preferred formats by shoppers, manufacturers are keen on increasing their time and resources on local kirana stores, such as chemists and pan-beedi stores. Smaller trade channels are being noticed by companies who feel that modern retail cannot grow at the cost of the old and traditional retail stores. Several companies are forming specialized and dedicated teams for trade marketing to build relationships, manage space and teach these small traders how to increase visibility and signages.