Children's retail store by Raymond Zapp! opens

The Hindu Business Line reports that Raymond opened its first Zapp! store, its new apparel brand for children from the ages 4-12. The brand hopes to connect to kids with its own cartoon characters, Zion, Ashley, Posh, Pixel and a pet dog named Jambo. The company has also set up a website for the store along with its own customer loyalty program called Zapp! Club.