Cadbury’s ties up with Café Coffee Day

Daily News & Analysis reports that Cadbury India and Café Coffee Day have tied up to combine chocolate and coffee treats. According to Sudipta Sengupta, senior general manager of marketing for Café Coffee Day, “We were looking at launching a new category — chocolate drinks - and the tie-up with Cadbury fits the bill since the company is synonymous with chocolates.”

Cadbury will be supplying chocolates in regular bar forms and Café Coffee Day will innovate with it, combining coffee and other ingredients. The company will be charging Cadbury a branding fee for promoting its brand and will pay Cadbury a bulk rate based on per unit of chocolate purchased.