Innovative reactions

Retailers at airports have taken a big hit due to the ban on carrying on board any liquid items. The fact that some of them have been able to turn it around is a really great example of their speedy adaptation and implementation due to outside influences.

Cosmetics-maker Lush offered customers at its airport stores in Orlando and Toronto free shipping on all liquid shampoos, conditioners, lotions, and cleansers. Crest and Avis teamed up to offer free toothpaste and mouthwash to car renters.

The Transportation Security Authority has now relaxed the ban and travellers are now permitted to carry travel sized toiletries of less than 3 oz on board.

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