Got some secrets to share?

New York Times reports that marketers would love to know your secrets.

Secrets are at the center of a growing number of national advertising campaigns. In some instances, consumers are being invited to reveal personal secrets and disclose them publicly. In other cases, the marketers spill the beans, sharing with consumers what they describe as corporate secrets.

The trend is inspired by some strong currents in popular culture. They range from the preoccupation with the personal lives of celebrities, as chronicled in a new generation of gossip magazines like In Touch, Star and Us, to the proliferation of reality series on television, featuring cast members who are eager to divulge their innermost thoughts.