Now, its the Birla's turn

Another mega-entrant to the retail scene in India, The Aditya Birla Group . One of the country’s oldest business houses, The Aditya Birla Group announced on August 23rd, 2006, that the company had plans to enter the retail industry, although it was too early to give specific details. The company is reportedly planning to invest approximately $1 billion (almost Rs. 46 billion). The company is planning to invest in other new industries as well besides retail. The Aditya Birla Group owns Madura Garments which has brands such as Louis Philippe, Allen solly, Van Heusen, Peter England and SF Jeans.