Friday, September 08, 2006

Good websites increase sales

According to The Hindu Business Line:

Well known author and speaker, Robert Spector, emphasized the direct correlation between a good website and higher sales. Highlighting the trends in the industry, he said that, "A new trend in US is to order online and pick up at the store". Another new area was ‘Live Chat’, where a store salesperson chats with online customers as they enter the site.

He advised Indian retailers, especially those of larger format niche stores to really go all out to make the customer happy and build loyalty. He added "Gaining a customer is not comparable to the money you spend on him."

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